CONNECT – SESSION | 26 June 2025 | Topic: Global Floriculture Market Dynamics

LET'S (e)CONNECT!  Union Fleurs members are invited to join our  CONNECT-SESSION on Thursday 26 June 2025 from 15H to 16H CEST (Amsterdam time-zone)   Our guest speaker Lamber...

STATEMENT: Why an EU-UK Plant Health Agreement is critical for the EU ornamental horticulture sector

    In the lead-up to the EU–UK Summit on 19 May, and in light of recent signals from the UK indicating openness to an SPS agreement with the EU, EU-based representative...

CONNECT – SESSION | 20 March 2025 | Topic: Euro Plant Tray

LET'S (e)CONNECT!  Union Fleurs members are invited to join our  CONNECT-SESSION on Thursday 20 March 2025 from 15H to 16H CET (Amsterdam time-zone)   This session is a follow...

CONNECT – SESSION | 27 February 2025 | Topic: Introduction to the Flori Risk Assessment & Sourcing Scan as building blocks for EU CSRD & CSDDD

LET'S (e)CONNECT!  Union Fleurs members are invited to join our  CONNECT-SESSION on Thursday 27 February 2025 from 15H to 16H30 CET (Amsterdam time-zone)   Our guest speakers...

Union Fleurs at IPM Essen, Germany (28 to 31 January 2025)

  Union Fleurs will be present at IPM ESSEN, Germany from 28 to 31 January 2025. You are warmly welcome to visit us in Hall 1, Stand 1D12 at the BGI TRADE CENTER! We look forw...

Floriforum(4 November 2024): Meet the panellists

Union Fleurs - International Flower Trade Association and FSI – Floriculture Sustainability Initiative are pleased to announce the confirmed lineup of panellists who have all accep...

Floriforum(4 November 2024): Keynote speaker announced

Union Fleurs - International Flower Trade Association and FSI – Floriculture Sustainability Initiative are pleased to announce Jan van Dam, CEO of Dutch Flower Group, as the keynot...

Registration now open for Floriforum international industry conference (4 November 2024): “Cultivating Sustainability Together – Shaping Tomorrow’s Floriculture”

  Floriforum, organised by Union Fleurs – International Flower Trade Association, in partnership with FSI – Floriculture Sustainability Initiative, will take place on Monday 4...

CONNECT – SESSION | 28 February 2024 | Topic: Measuring Environmental Footprint: FloriPEFCR ☑ – What next?

  LET'S (e)CONNECT!  Union Fleurs members, industry partners and network are invited to join our  CONNECT-Session on Wednesday 28 February 2024 from 15H to 16H30 CET (Amsterda...

FloriPEFCR approved by the European Commission and launched on 14 February 2024

  FloriPEFCR ( Product Environmental Footprint Category Rules for Cut flowers and Potted plants) aims to set harmonised rules and a methodology for calculating environmental f...

Union Fleurs at IPM Essen, Germany (23 to 26 January 2024)

  Union Fleurs will be present at IPM ESSEN, Germany from 23 to 26 January 2024. You are warmly welcome to visit us in Hall 1, Stand 1D12.A at the BGI TRADE CENTER! We look fo...

Happy New Year from Union Fleurs

We wish all our members and network all the very best for 2024! May the New Year bring fulfillment, enjoyment and inspiration to all ! Sincere thanks to our members, stakeholders a...

IFTF – 8 to 10 November 2023 (Netherlands)

Union Fleurs will be present at IFTF - International Floriculture Trade Fair , organised by HPP Exhibitions in Vijfhuizen, the Netherlands from 8 to 10 November 2023. We look forwa...

CONNECT – SESSION | 29 June 2023 | Topic: Insights and lessons from current dynamics in the floriculture market

LET'S (e)CONNECT!  All Union Fleurs members  are invited to join our  CONNECT-Session on Thursday 29 June 2023 from 15H to 16H CEST (Amsterdam time-zone)   Our guest speaker L...

2nd Public Consultation – FloriPEFCR (19 June-17 July 2023)

  The FloriPEFCR project aims to set harmonised rules and a methodology for calculating environmental footprint for floriculture products (cut flowers & potted plants) und...

CONNECT – SESSION | 15 June 2023 | Topic: Update on FloriPEFCR – Methodology for Environmental Footprinting in Floriculture

LET'S (e)CONNECT!  All Union Fleurs members and network are invited to join our  CONNECT-Session on Thursday 15 June 2023 from 15H to 16H CEST (Amsterdam time-zone)     T...

Union Fleurs at IPM Essen, Germany (24 to 27 January 2023)

  Union Fleurs will be present at IPM ESSEN, Germany from 24 to 27 January 2023. You are warmly welcome to visit us in Hall 1, Stand 1D12.A at the BGI TRADE CENTER! We look fo...

Happy New Year from Union Fleurs

We wish all our members and network all the very best for 2023! May the New Year bring fulfillment, enjoyment and inspiration to all ! Sincere thanks to our members, stakeholders a...

CONNECT – SESSION | 15 December 2022 | Topic: Unlocking the potential of biocontrol within the EU regulatory framework

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 15 December  2022 from 15H to 16H CET (Amsterdam time-zone) We will welcome as gues...

IFTF – 9 to 11 November 2022 (Netherlands)

Union Fleurs will be present at IFTF - International Floriculture Trade Fair , organised by HPP Exhibitions in Vijfhuizen, the Netherlands from 9 to 11 November 2022. We look forwa...

CONNECT – SESSION | 27 October 2022 | Topic: Euro Plant Tray – Reduction of one-way tray packaging material in Europe’s Green Supply Chain

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 27 October  2022 from 15H to 16H CEST (Amsterdam time-zone) This session is a follo...

CONNECT – SESSION | 29 September 2022 | Topic: Unlocking opportunities for Kenya’s cut flower exports by sea freight

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 29 September  2022 from 15H to 16H CEST (Amsterdam time-zone) We will welcome as gu...

CONNECT – SESSION | 23 June 2022 | Topic: Perspectives on the enforcement of EU Plant Health Regulation 2016/2031

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 23 June  2022 from 15H to 16H CEST (Amsterdam time-zone) EU rules on plant health c...

Augusto Solano (Colombia) elected President of Union Fleurs at the 2022 General Assembly in Essen (Germany)

  PRESS RELEASE  - 16 June  2022  Members of Union Fleurs, the International Flower Trade Association, have elected a new President and Board of Directors on the occasion of t...

CONNECT – SESSION | 18 May 2022 | Topic: Understanding the revised EU Directive on reduced VAT rates and its possible impact for flowers & plants

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Wednesday 18 May 2022 from 15H to 16H CEST (Amsterdam time-zone) We will welcome as guest sp...

General Assembly 2022 @ IPM Essen Summer edition

We are pleased to announce that Union Fleurs will hold its General Assembly 2022  on Monday 13 June 2022 from 15h / 3pm CEST to 18h / 6pm CEST. We are seizing the opportunity of th...

Interview Floraculture International: “How the global floriculture industry is emerging from the pandemic”

The April 2022 issue of Floraculture International Magazine includes an interview of Sylvie Mamias , Union Fleurs Secretary General.  In this comprehensive conversation, the achiev...

CONNECT – SESSION | 21 April 2022 | Topic: Corporate sustainability & due diligence: perspectives on the EU agenda

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 21 April  2022 from 16H to 17H CEST (Amsterdam time-zone) To kick-off the session,...

CONNECT – SESSION | 24 March 2022 | Topic: Consolidation in Dutch floriculture wholesale

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 24 March  2022 from 15H to 16H CET (Amsterdam time-zone) To kick-off the session, w...

CONNECT – SESSION | 24 February 2022 | Topic: Market dynamics in global floriculture

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 24 February 2022 from 15H to 16H CET (Amsterdam time-zone) To kick-off the session,...

CONNECT – SESSION | 20 January 2022 | Topic: Peat use in ornamental horticulture

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 20 January 2022 from 15H to 16H30 CET (Amsterdam time-zone) To kick-off the session...

AIPH AND UNION FLEURS PUBLISH ‘INTERNATIONAL STATISTICS – FLOWERS AND PLANTS 2021’

The International Association of Horticultural Producers (AIPH), in association with Union Fleurs – the International Flower Trade Association, has published ‘International Statistics - Flowers and Plants 2019’. The 67th version of this annual publication contains current available data on the global production and trade of ornamental plants and flowers.

Season’s greetings from Union Fleurs

As 2021 is  drawing to a close, we wish all our members and network a very enjoyable festive season and all the very best for 2022! May the New Year bring fulfillment, enjoyment an...

SAVE THE DATES | Schedule 2022: CONNECT – SESSIONS with members

For each monthly session, Union Fleurs members will receive an invitation announcing the topic and keynote speaker and providing a link to sign-up.  For any questions, please conta...

CONNECT – SESSION | 16 December 2021 | Topic: FSI towards 2025

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 16 December 2021 from 15H to 16H CET (Amsterdam time-zone) To kick-off the session,...

Interview Floraldaily: “Giving floriculture trade the recognition it deserves”

Floraldaily has recently published an interview of Sylvie Mamias, Union Fleurs Secretary General. It was a valuable opportunity to present the role of Union Fleurs to their readers...

CONNECT – SESSION | 25 November 2021 | Topic: What’s on for breeders?

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 25 November 2021 from 15H to 16H CET (Amsterdam time-zone) To kick-off the session,...

IFTF 2021: Time to shine offline & reconnect!

We are very pleased to announce that Union Fleurs will be present at IFTF - International Floriculture Trade Fair , organised by HPP Exhibitions in Vijfhuizen, the Netherlands from...

CONNECT – SESSION | 21 October 2021 | Topic: Reusable plant trays

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 21 October 2021 from 15H to 16H CEST (Amsterdam time-zone) To kick-off the session,...

“The path to sustainability in ornamental horticulture” – International Conference 30 September 2021

In line with its long-standing involvement in sustainability issues for the floriculture industry, UNION FLEURS is pleased to support, together with several organisations of the or...

CONNECT – SESSION | 29 September 2021 | Topic: Perspectives on flower freight

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Wednesday 29 September 2021 from 15H to 16H CEST (Amsterdam time-zone) To kick-off the sessi...

CONNECT – SESSION | 26 August 2021 | Topic: FloriPEFCR – Environmental Footprint

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 26 August 2021 from 15H to 16H CEST (Amsterdam time-zone)     To kick-off...

Union Fleurs is participating in Thursd Online Trade Fair 2021 Summer Edition (17-23 June 2021)

Union Fleurs is pleased to participate in Thursd Online Trade Fair 2021 Summer Edition.  From 17 to 23 June 2021,  and for the 3rd time in a year,  40 prominent exhibitors from the...

CONNECT – SESSION | 24 June 2021 | Topic: Consumers & Generic Promotion of Flowers & Plants

LET'S (e)CONNECT!  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 24 June 2021 from 15H to 16H CEST (Amsterdam time-zone)     To kick-off t...

SAVE THE DATES | Schedule 2021: CONNECT – SESSIONS with members

Union Fleurs members will receive an invitation to register & confirm their attendance for each monthly session. For any questions, please contact the secretariat: info@unionfl...

MEMBERS’ CONNECT – SESSION | 27 May 2021

LET'S (e)CONNECT!  All Union Fleurs members are invited to join an online CONNECT-Session on Thursday 27 May (14h to 15h CET). During this 1h get-together, we will exchange with me...

Newsletter IN BLOOM | 01/2021

Policy updates & more:  Ukraine safeguard measures on imports of roses, EU reduced phytosanitary checks 2021, EU interceptions of FCM in Kenyan roses, new French requirements o...

“Working together for better plant health” – International Conference 24 March 2021

Plant health is an essential component of a thriving floriculture industry and an integral part of ensuring continued and sustainable trade flows. UNION FLEURS - International Flow...

BBC Documentary : “Made on Earth: Road to Recovery – Flowers”

Union Fleurs Secretary General Sylvie Mamias recently took part in a BBC documentary that explores how  the global flower supply-chain has dealth with the impact of the COVID-19 pa...

JOINT CALL FOR REASON AND FAIRNESS REGARDING PAYMENT OF ROYALTIES IN 2020

Press release - 14 July 2020 Growers and breeders of ornamental plants and flowers are being called upon to show fairness and understanding as the time comes for growers to pay the...

EU-wide survey provides a first estimate of the brutal impact of COVID-19 pandemic on the European Flower & Live Plants sector (March-April 2020)

Press release - 16 June  2020 The COVID-19 pandemic has heavily impacted and disrupted the EU Flower and Live Plants sector and market since early March 2020. In an unprecedented e...

Letter from 50 MEPs calling for EU support to the flower & plants sector

Union Fleurs is very appreciative of the active involvement of the many Members of the European Parliament who have called upon the European Commission to help the EU flowers and l...

Sending messages of hope around the world with flowers & plants

Updated 17 April 2020 Our members, partners and network are wonderful and keep spreading beautiful and positive flower & plants  initiatives amidst COVID-19 crisis To infuse so...

STATEMENT: Supporting and promoting the value and strength of the hard-hit global floriculture industry & supply-chain

  UNION FLEURS STATEMENT:     The international floriculture industry has for the last three decades been an outstanding success-story of a highly integrated and intercon...

COVID-19 crisis: Joint call for extraordinary & urgent support by the EU to the flower & live plants sector

Press release - 10 April 2020 JOINT CALL FOR EXTRAORDINARY AND URGENT SUPPORT TO THE EUROPEAN FLOWER & LIVE PLANTS SECTOR TO SURVIVE THE COVID-19 CRISIS In an unprecedented mov...

STATEMENT: Situation of the ornamental sector – COVID-19 crisis

The ornamental sector (cut flowers and ornamental plants, trees and bulbs) is undoubtedly the agriculture sector impacted the most by the exceptional crisis derived from COVID-19,...

AIPH AND UNION FLEURS PUBLISH ‘INTERNATIONAL STATISTICS – FLOWERS AND PLANTS 2019’

The International Association of Horticultural Producers (AIPH), in association with Union Fleurs – the International Flower Trade Association, has published ‘International Statistics - Flowers and Plants 2019’. The 67th version of this annual publication contains current available data on the global production and trade of ornamental plants and flowers.

Floriforum 2019: A conversation on “Customer Dynamics” worth joining!

On 5 November 2019, over 150 executive managers and decision makers from companies and organisations active across the international floriculture supply-chain came to the IFTF Audi...

KEY NOTES November 2019

Floriforum 2019: Top 5 reasons to attend!

Union Fleurs, the International Flower Trade Association, is all geared up to welcome participants from across the international floriculture supply-chain for the second edition of Floriforum on Tuesday 5 November (14h-17h) in the IFTF Auditorium in Vijfhuizen.

Floriforum 2019: check out the programme!

In just under three weeks, Union Fleurs, the International Flower Trade Association, will welcome on executive managers and decision makers from companies and organisations active across the international floriculture supply-chain to the second edition of Floriforum.

Floriforum speaker announced: Dennis van der Lubbe, Flower Council of Holland

Dennis van der Lubbe, Flower Council of Holland, is a confirmed speaker at Floriforum on 5 November 2019. Don’t miss out! Register now to Floriforum and join the conversation on “Customer Dynamics” !

Union Fleurs Members Meeting on 5 November 2019

The programme scheduled for Tuesday 5 November 2019 at the IFTF fairground at Expo Haarlemmermeer in Vijfhuizen, the Netherlands is the following: 9h30-11h30: Union Fleurs members...

Floriforum speaker announced: Kate Penn, Society of American Florists (SAF)

Kate Penn, CEO of Sociaty of American Florists (SAF), is a confirmed speaker at Floriforum on 5 November 2019. Don’t miss out! Register now to Floriforum and join the conversation on “Customer Dynamics” !

Floriforum speaker announced: Phill Burton, Bloom & Wild

Phill Burton, COO of Bloom & Wild, is a confirmed speaker at Floriforum on 5 November 2019. Don’t miss out! Register now to Floriforum and join the conversation on “Customer Dynamics” !

Floriforum : Early-bird rate available until 31 August!

Don’t miss out! Register now and benefit from the preferential early-bird rate!

KEY NOTES August 2019

Floriforum 2019: Join the conversation on ‘Customer dynamics’!

Do you know how buyers and consumers make their decision? How can the unconscious mind influence commercial relations and purchasing behaviours? And why getting a better grasp on customer dynamics is highly relevant to the floriculture supply-chain? To find out about this and more, register to the Floriforum 2019 and join the conversation on customer dynamics!

Union Fleurs Autumn meeting: 5 November 2019

Tuesday 5 November 2019 at IFTF (Vijfhuizen, the Netherlands) As in 2018, we will catch-up with members on 5 November morning, before moving on to the Floriforum (14h-17h) . Furthe...

Union Fleurs Pot Plant meeting in Sweden (19-20 June 2019): ready to kick-off!

UNION FLEURS is ready to kick-off the programme organised for its Pot plant members in Sweden on 19-20 June, in cooperation with our Swedish member BRO. We will welcome a group of 25 pot plant wholesalers and growers from Germany, Denmark and Belgium. We will undergo a 2 - day tour of professional visits taking us from Malmö up north all the way to Göteborg and conclude with a meeting in Malmö on 20 June afternoon.

PRESS RELEASE: Floriforum is back in 2019, focusing on customer dynamics

Union Fleurs, the International Flower Trade Association, is pleased to announce that the Floriforum will be back by popular demand for a second edition. It will take place on Tuesday 5 November 2019 (14h-17h) at the IFTF Auditorium in Expo Haarlemmermeer, Vijfhuizen, the Netherlands. Focusing this year on customer dynamics, the conversation will aim to explore how the global floriculture supply-chain can adapt and thrive in an environment of shifting paradigms.

Save the date : FLORIFORUM – 5 November 2019 (14h-17h)

It's happening again! Make sure to mark 5 November 2019 in your diary and join the conversation! Registration will open in July 2019. Stay tuned for more information and check out our dedicated website: www.floriforum.com

Union Fleurs Meeting Pot Plants Wholesalers (19 & 20 June 2019, Sweden)

The Union Fleurs European section, in cooperation with our Swedish member BRO - Blomsterbranschens Riksorganisation, is organising a Pot Plant Wholesaler meeting on 19 & 20 June 2019 in Sweden. The programme of professional visits will take participants from Malmö to Göteborg, to various retail companies, wholesalers and growers, offering a good overview of the Swedish green sector.

Union Fleurs celebrated 60 years of dedicated service to its members and the industry

UNION FLEURS has celebrated on 28 & 29 March its 60th Anniversary on the occasion of its Annual General Meeting.

KEY NOTES March 2019

Programme Union Fleurs AGM 2019

Find the detailed programme of the 2-day event (28-29 March): Click to download the PDF  ...

International Floriculture Forum Image Gallery

Looking back at the International Floriculture Forum (IFF) on 6 Nov 2018, we are excited to share a selection of pictures taken that day. Feel free to share ! [FAG id=750]...

Union Fleurs 2019 AGM & 60th anniversary (Brussels, 28-29 March)

In 2019 Union Fleurs will celebrate a special anniversary as it marks the association’s 60th year. For the occasion, we will meet on 28 & 29 March in Brussels, birthplace and current home of Union Fleurs, and will couple the celebrations with the General Assembly 2019. We hope to see you there and invite you to register and book your hotel room accordingly!

KEY NOTES January 2019

Union Fleurs present at IPM in Essen

Union Fleurs will this year again be present with its own booth at IPM Essen in Germany, from 22 to 25 January. You are warmly welcome to visit us in Hall 1, Stand D12.15 at the BGI TRADE CENTER!

International Floriculture Forum 2018 (6 Nov 2018): Keynote speakers announced!

LOOKING AHEAD: Trade, logistics & product innovation: How can the international floriculture industry respond to an ever-changing international environment and challenging dyna...

International Floriculture Forum, 6 Nov 2018

On the eve of IFTF, the world’s most important trade exhibition for international flower growers and buyers, Union Fleurs is organising, in cooperation with HPP Exhibitions and Hor...