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floricultural trade.
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News & events“Working together for better plant health” – International Conference 24 March 2021
Plant health is an essential component of a thriving floriculture industry and an integral part of ensuring continued and sustainable trade flows. UNION FLEURS - International Flow...
more 22 March 2021BBC Documentary : “Made on Earth: Road to Recovery – Flowers”
Union Fleurs Secretary General Sylvie Mamias recently took part in a BBC documentary that explores how the global flower supply-chain has dealth with the impact of the COVID-19 pa...
more 21 November 2020JOINT CALL FOR REASON AND FAIRNESS REGARDING PAYMENT OF ROYALTIES IN 2020
Press release - 14 July 2020 Growers and breeders of ornamental plants and flowers are being called upon to show fairness and understanding as the time comes for growers to pay the...
more 15 July 2020EU-wide survey provides a first estimate of the brutal impact of COVID-19 pandemic on the European Flower & Live Plants sector (March-April 2020)
Press release - 16 June 2020 The COVID-19 pandemic has heavily impacted and disrupted the EU Flower and Live Plants sector and market since early March 2020. In an unprecedented e...
more 16 June 2020Letter from 50 MEPs calling for EU support to the flower & plants sector
Union Fleurs is very appreciative of the active involvement of the many Members of the European Parliament who have called upon the European Commission to help the EU flowers and l...
more 27 April 2020Sending messages of hope around the world with flowers & plants
Updated 17 April 2020 Our members, partners and network are wonderful and keep spreading beautiful and positive flower & plants initiatives amidst COVID-19 crisis To infuse so...
more 17 April 2020STATEMENT: Supporting and promoting the value and strength of the hard-hit global floriculture industry & supply-chain
UNION FLEURS STATEMENT: The international floriculture industry has for the last three decades been an outstanding success-story of a highly integrated and intercon...
more 15 April 2020COVID-19 crisis: Joint call for extraordinary & urgent support by the EU to the flower & live plants sector
Press release - 10 April 2020 JOINT CALL FOR EXTRAORDINARY AND URGENT SUPPORT TO THE EUROPEAN FLOWER & LIVE PLANTS SECTOR TO SURVIVE THE COVID-19 CRISIS In an unprecedented mov...
more 10 April 2020STATEMENT: Situation of the ornamental sector – COVID-19 crisis
The ornamental sector (cut flowers and ornamental plants, trees and bulbs) is undoubtedly the agriculture sector impacted the most by the exceptional crisis derived from COVID-19,...
more 24 March 2020AIPH AND UNION FLEURS PUBLISH ‘INTERNATIONAL STATISTICS – FLOWERS AND PLANTS 2019’
The International Association of Horticultural Producers (AIPH), in association with Union Fleurs – the International Flower Trade Association, has published ‘International Statistics - Flowers and Plants 2019’. The 67th version of this annual publication contains current available data on the global production and trade of ornamental plants and flowers.
more 20 November 2019Floriforum 2019: A conversation on “Customer Dynamics” worth joining!
On 5 November 2019, over 150 executive managers and decision makers from companies and organisations active across the international floriculture supply-chain came to the IFTF Audi...
more 15 November 2019Floriforum 2019: Top 5 reasons to attend!
Union Fleurs, the International Flower Trade Association, is all geared up to welcome participants from across the international floriculture supply-chain for the second edition of Floriforum on Tuesday 5 November (14h-17h) in the IFTF Auditorium in Vijfhuizen.
more 29 October 2019Floriforum 2019: check out the programme!
In just under three weeks, Union Fleurs, the International Flower Trade Association, will welcome on executive managers and decision makers from companies and organisations active across the international floriculture supply-chain to the second edition of Floriforum.
more 16 October 2019Floriforum speaker announced: Dennis van der Lubbe, Flower Council of Holland
Dennis van der Lubbe, Flower Council of Holland, is a confirmed speaker at Floriforum on 5 November 2019. Don’t miss out! Register now to Floriforum and join the conversation on “Customer Dynamics” !
more 07 October 2019Union Fleurs Members Meeting on 5 November 2019
The programme scheduled for Tuesday 5 November 2019 at the IFTF fairground at Expo Haarlemmermeer in Vijfhuizen, the Netherlands is the following: 9h30-11h30: Union Fleurs members...
more 03 October 2019Floriforum speaker announced: Kate Penn, Society of American Florists (SAF)
Kate Penn, CEO of Sociaty of American Florists (SAF), is a confirmed speaker at Floriforum on 5 November 2019. Don’t miss out! Register now to Floriforum and join the conversation on “Customer Dynamics” !
more 01 October 2019Floriforum speaker announced: Phill Burton, Bloom & Wild
Phill Burton, COO of Bloom & Wild, is a confirmed speaker at Floriforum on 5 November 2019. Don’t miss out! Register now to Floriforum and join the conversation on “Customer Dynamics” !
more 12 September 2019Floriforum : Early-bird rate available until 31 August!
Don’t miss out! Register now and benefit from the preferential early-bird rate!
more 23 August 2019Floriforum 2019: Join the conversation on ‘Customer dynamics’!
Do you know how buyers and consumers make their decision? How can the unconscious mind influence commercial relations and purchasing behaviours? And why getting a better grasp on customer dynamics is highly relevant to the floriculture supply-chain? To find out about this and more, register to the Floriforum 2019 and join the conversation on customer dynamics!
more 31 July 2019Union Fleurs Autumn meeting: 5 November 2019
Tuesday 5 November 2019 at IFTF (Vijfhuizen, the Netherlands) As in 2018, we will catch-up with members on 5 November morning, before moving on to the Floriforum (14h-17h) . Furthe...
more 03 July 2019Union Fleurs Pot Plant meeting in Sweden (19-20 June 2019): ready to kick-off!
UNION FLEURS is ready to kick-off the programme organised for its Pot plant members in Sweden on 19-20 June, in cooperation with our Swedish member BRO. We will welcome a group of 25 pot plant wholesalers and growers from Germany, Denmark and Belgium. We will undergo a 2 - day tour of professional visits taking us from Malmö up north all the way to Göteborg and conclude with a meeting in Malmö on 20 June afternoon.
more 18 June 2019PRESS RELEASE: Floriforum is back in 2019, focusing on customer dynamics
Union Fleurs, the International Flower Trade Association, is pleased to announce that the Floriforum will be back by popular demand for a second edition. It will take place on Tuesday 5 November 2019 (14h-17h) at the IFTF Auditorium in Expo Haarlemmermeer, Vijfhuizen, the Netherlands. Focusing this year on customer dynamics, the conversation will aim to explore how the global floriculture supply-chain can adapt and thrive in an environment of shifting paradigms.
more 04 June 2019Save the date : FLORIFORUM – 5 November 2019 (14h-17h)
It's happening again! Make sure to mark 5 November 2019 in your diary and join the conversation! Registration will open in July 2019. Stay tuned for more information and check out our dedicated website: www.floriforum.com
more 04 June 2019Union Fleurs Meeting Pot Plants Wholesalers (19 & 20 June 2019, Sweden)
The Union Fleurs European section, in cooperation with our Swedish member BRO - Blomsterbranschens Riksorganisation, is organising a Pot Plant Wholesaler meeting on 19 & 20 June 2019 in Sweden. The programme of professional visits will take participants from Malmö to Göteborg, to various retail companies, wholesalers and growers, offering a good overview of the Swedish green sector.
more 16 April 2019Union Fleurs celebrated 60 years of dedicated service to its members and the industry
UNION FLEURS has celebrated on 28 & 29 March its 60th Anniversary on the occasion of its Annual General Meeting.
more 02 April 2019Programme Union Fleurs AGM 2019
Find the detailed programme of the 2-day event (28-29 March): Click to download the PDF ...
more 20 March 2019International Floriculture Forum Image Gallery
Looking back at the International Floriculture Forum (IFF) on 6 Nov 2018, we are excited to share a selection of pictures taken that day. Feel free to share ! [FAG id=750]...
more 26 February 2019Union Fleurs 2019 AGM & 60th anniversary (Brussels, 28-29 March)
In 2019 Union Fleurs will celebrate a special anniversary as it marks the association’s 60th year. For the occasion, we will meet on 28 & 29 March in Brussels, birthplace and current home of Union Fleurs, and will couple the celebrations with the General Assembly 2019. We hope to see you there and invite you to register and book your hotel room accordingly!
more 18 February 2019Union Fleurs present at IPM in Essen
Union Fleurs will this year again be present with its own booth at IPM Essen in Germany, from 22 to 25 January. You are warmly welcome to visit us in Hall 1, Stand D12.15 at the BGI TRADE CENTER!
more 17 January 2019International Floriculture Forum 2018 (6 Nov 2018): Keynote speakers announced!
LOOKING AHEAD: Trade, logistics & product innovation: How can the international floriculture industry respond to an ever-changing international environment and challenging dyna...
more 26 September 2018International Floriculture Forum, 6 Nov 2018
On the eve of IFTF, the world’s most important trade exhibition for international flower growers and buyers, Union Fleurs is organising, in cooperation with HPP Exhibitions and Hor...
more 19 July 2018