Key topics

Key topics

Union Fleurs activities are guided by five Key action lines & strategic priorities defined with its membership for the period 2016-2020:


GOAL 1: Provide industry intelligence and a networking & information platform

GOAL 2: Facilitate seamless market & trade

GOAL 3: Optimise policies & shape an enabling environment for the floriculture business

GOAL 4: Promote sustainable practices & quality enhancement along the value chain

GOAL 5: Stimulate the increase of consumption & sales

To deliver on these strategic priorities, Union Fleurs dedicates its attention to a number of KEY TOPICS:

  • Promoting at every opportunity towards policy-makers seamless markets & trade and as frictionless trade processes as possible in order to facilitate market access for the major supplying countries and to further open up potential new market opportunities.
  • Ensuring that those major supplying countries with a ‘developing country’ status (Kenya, Colombia, Ecuador, etc) can continue to enjoy duty-free market access to the major importing and consumption markets, be it via unilateral preferential schemes such as GSP or bilateral free-trade agreements.
  • This ensures that the floricultural industry can continue to make a major contribution to the economic growth of these countries, by bringing export revenues, creating direct and indirect jobs especially in rural areas, and securing the continuity of long-term local and foreign investments.
  • It also has a beneficial impact along the whole chain by securing the availability of a wide variety of better quality flowers for importers, wholesalers, retailers and consumers in the destination markets, as well as supporting and creating many jobs in each segment of the chain.
  • Securing the implementation of manageable, proportionate and uniform phytosanitary regulatory requirements into the major import markets, in line with international phytosanitary standards. To this end, Union Fleurs strongly supports the implementation of phytosanitary controls along a risk-based approach, the appropriate recognition of phytosanitary controls carried out at origin and adequate guarantees to ensure level-playing field conditions for operators worldwide and to limit potential trade disruptions.

Floriculture Sustainability Initiative (FSI)

As a founding member and key partner, Union Fleurs has been involved in FSI from the very start and participated in the constituting working groups in 2011-2012.

The Floriculture Sustainability Initiative (FSI) is a market-driven initiative that brings together over 50 organisations - public and private, that play a key role in the international floriculture supply-chain. FSI members are collaborating to improve practices and drive positive change towards the sustainable production and trade of flowers and plants. They have agreed on the common ambition to reach 90% flowers and plants responsibly produced and traded by 2020.

The FSI Basket of Standards is recognised as verified and independent reference for responsible sourcing, used by the members as well as other industry players to measure and stimulate traded volumes of responsible flowers and plants.

At the same time, FSI members are driving improvements on key
sustainability topics, which include Working Conditions, Pest & Disease Control, Water and Energy use amongst others. Through collaboration in the supply chain, shared knowledge and best practices, and the implementation of
field and research projects, Union Fleurs and other FSI members are committed to make continuous progress towards a more responsible and sustainable sector in the sector.

Since 2013, Richard Fox, Union Fleurs President, sits as representative of the Trade in the FSI Board of Directors.

The FSI secretariat is hosted in its office premises in Brussels.

Definition of Sustainability

From a trader’s perspective, a sustainable product is one that comes from a sustainable source: ‘Flowers and Plants originating from sources compliant with environmental and/or social criteria as set out by the standards accepted in the FSI Basket of Standards.’

Visit for more information and resources about FSI.

Or download the Union Fleurs - FSI member factsheet to learn more about the cooperation.