News 12 September 2019

Floriforum speaker announced: Phill Burton, Bloom & Wild

Union Fleurs, the International Flower Trade Association, is pleased to announce Phill Burton, COO of Bloom & Wild, as a confirmed speaker at Floriforum on 5 November 2019.

Bloom & Wild launched in 2013 and is now the UK top-rated online florist and most- loved flower brand. With its core focus on “Customer delight”, innovative approach and slick technology, Bloom & Wild is redefining the flower delivery experience in this digital age, making the sending and receiving of fresh flowers a joy again. Recognised as the 2nd fastest growing company in the UK and the 5th fastest growing business in Europe, the company is now scaling internationally in France, Germany and Ireland, and expanding into wholesale by recently becoming the flower supplier of Ocado, “the world’s largest dedicated online grocery retailer”.

Phill Burton, Chief Operating Officer (COO) of Bloom & Wild, led the scaling up of the company since 2015 through operational excellence, strategic direction and cross-functional leadership. He will share his unique insights on using data and technology to enhance customer experience, building a flower brand that customers love and challenging the traditional flower supply-chain through IT-based innovation and a customer-first business model.

Don’t miss out! Register now to Floriforum and join the conversation on “Customer Dynamics” on 5 November !


                ➯ Info & tickets


Floriforum 2019 is organised by Union Fleurs, the International Flower Trade Association.

More details on the programme and full speakers’ line-up will be progressively released over the coming weeks. In the meantime, check out the speakers page regularly for updates.

DATE: Tuesday 5 November 2019 | TIME: 14h to 17h CET | VENUE: IFTF Auditorium in Expo Haarlemmermeer, 2151 SB Vijfhuizen, the Netherlands.


  • Floriforum is exclusively addressed to decision-makers from companies and organisations active in the international floriculture supply-chain.
  • A limited total number of seats is available in the Auditorium in Expo Haarlemmermeer.
  • If you qualify, don’t wait too long and book your ticket as early as possible and well ahead of 5 November!