Events 11 March 2022

CONNECT – SESSION | 24 March 2022 | Topic: Consolidation in Dutch floriculture wholesale

  All Union Fleurs members are invited to join our  CONNECT-Session on Thursday 24 March  2022 from 15H to 16H CET (Amsterdam time-zone)

To kick-off the session, we will welcome again as guest speaker Lambert van Horen, Senior specialist Fresh Produce at Rabobank Research Food & Agribusiness, to continue the conversation started last month. The wholesale trade in flowers and plants plays a pivotal role in the  ornamental sector and bring cut flowers and plants with the right specifications from growers to florist shops, garden centers and supermarkets. The wholesalers differ in company size and market approach. What are the winning strategies for wholesalers? What kind of wholesalers are currently emerging? What are the lessons to be learned? How does consolidation and related developments impact the floriculture supply-chain and market in Europe and beyond?

All Union Fleurs members have received an invitation to sign-up  & confirm their attendance. For any questions, please contact the secretariat: