News 16 October 2019

Floriforum 2019: check out the programme!

In just under three weeks, Union Fleurs, the International Flower Trade Association, will welcome on 5 November executive managers and decision makers from companies and organisations active across the international floriculture supply-chain to the second edition of Floriforum.

                ➯ Book your ticket now

                ➯ Check out the Programme

For this second edition, we will explore the topic of “Customer Dynamics “and how the global floriculture supply-chain can adapt and thrive in an environment of shifting paradigms.

We are honoured to welcome inspiring speakers who will challenge the traditional state of play and share their insights with the audience on relevant ongoing and future developments, either within the flower industry or at global level.

Through a mix of presentations followed by a panel discussion, the audience will be given many opportunities to exchange views, share ideas and challenge each other, as well as networking with peers. Professional moderator Simone van Trier will be back with us to conduct the programme with the same dynamism as last year and ensure a stimulating and interactive afternoon for all participants.

Limited seats are available! Make sure to book now your ticket to Floriforum and join the conversation on “Customer Dynamics” on 5 November!

                ➯ Info & tickets


Floriforum 2019 is organised by Union Fleurs, the International Flower Trade Association.

DATE: Tuesday 5 November 2019 | TIME: 14h to 17h CET | VENUE: IFTF Auditorium in Expo Haarlemmermeer, 2151 SB Vijfhuizen, the Netherlands.


  • Floriforum is addressed to companies and organisations active in the international floriculture supply-chain.
  • A limited total number of seats is available in the Auditorium in Expo Haarlemmermeer.
  • Don’t wait and book your ticket now, seats are selling fast!

Check out the dedicated website to register and for further details on the event.