Do you know how buyers and consumers make their decision? How can the unconscious mind influence commercial relations and purchasing behaviours? And why getting a better grasp on customer dynamics is highly relevant to the floriculture supply-chain?
To find out about this and more, register to the Floriforum 2019 and join the conversation on customer dynamics!
Union Fleurs, the International Flower Trade Association, is pleased to announce Martin de Munnik, Co-founder and CCO of Neurensics as the opening Keynote speaker at Floriforum 2019. He will share with the audience his insights on what intrinsically drives customers, derived from the experience and unique knowledge base developed by Neurensics, one of the world’s leading agencies in consumer neuroscience. “Decisions are governed by a mix of conscious and unconscious processes, rational and emotional factors, as well as innate and learned associations.” : in an unprecedented manner and using the most advanced research on neurosciences and the unconscious brain, Neurensics is able to turn marketing into a science, and opens up the black box of predicting buying behaviours by looking at the brain processes.
Setting the scene for an international and interactive forum, we will use the prism of neuromarketing to introduce a stimulating conversation on the various change and challenges facing the floriculture industry in the area of customers, and how they might impact the global floriculture supply chain.
Floriforum 2019 is organised by Union Fleurs, the International Flower Trade Association, and sponsored by HPP Exhibitions. It will take place on Tuesday 5 November 2019 from 14h to 17h in the Auditorium of Expo Haarlemmermeer (IFTF Fairground) in Vijfhuizen, the Netherlands.
More details on the programme and full speakers’ line-up will follow in the coming weeks. In the meantime, check out our dedicated website www.floriforum.com regularly for updates.