Do you know how buyers and consumers make their decision? How can the unconscious mind influence commercial relations and purchasing behaviours? And why getting a better grasp on customer dynamics is highly relevant to the floriculture supply-chain? To find out about this and more, register to the Floriforum 2019 and join the conversation on customer dynamics!
more 31 July 2019UNION FLEURS is ready to kick-off the programme organised for its Pot plant members in Sweden on 19-20 June, in cooperation with our Swedish member BRO. We will welcome a group of 25 pot plant wholesalers and growers from Germany, Denmark and Belgium. We will undergo a 2 - day tour of professional visits taking us from Malmö up north all the way to Göteborg and conclude with a meeting in Malmö on 20 June afternoon.
more 18 June 2019Union Fleurs, the International Flower Trade Association, is pleased to announce that the Floriforum will be back by popular demand for a second edition. It will take place on Tuesday 5 November 2019 (14h-17h) at the IFTF Auditorium in Expo Haarlemmermeer, Vijfhuizen, the Netherlands. Focusing this year on customer dynamics, the conversation will aim to explore how the global floriculture supply-chain can adapt and thrive in an environment of shifting paradigms.
more 04 June 2019UNION FLEURS has celebrated on 28 & 29 March its 60th Anniversary on the occasion of its Annual General Meeting.
more 02 April 2019