News & events

News & events
  • News

    Floriforum 2019: Join the conversation on ‘Customer dynamics’!

    Do you know how buyers and consumers make their decision? How can the unconscious mind influence commercial relations and purchasing behaviours? And why getting a better grasp on customer dynamics is highly relevant to the floriculture supply-chain? To find out about this and more, register to the Floriforum 2019 and join the conversation on customer dynamics!

    more 31 July 2019
  • News

    Union Fleurs Pot Plant meeting in Sweden (19-20 June 2019): ready to kick-off!

    UNION FLEURS is ready to kick-off the programme organised for its Pot plant members in Sweden on 19-20 June, in cooperation with our Swedish member BRO. We will welcome a group of 25 pot plant wholesalers and growers from Germany, Denmark and Belgium. We will undergo a 2 - day tour of professional visits taking us from Malmö up north all the way to Göteborg and conclude with a meeting in Malmö on 20 June afternoon.

    more 18 June 2019
  • News

    PRESS RELEASE: Floriforum is back in 2019, focusing on customer dynamics

    Union Fleurs, the International Flower Trade Association, is pleased to announce that the Floriforum will be back by popular demand for a second edition. It will take place on Tuesday 5 November 2019 (14h-17h) at the IFTF Auditorium in Expo Haarlemmermeer, Vijfhuizen, the Netherlands. Focusing this year on customer dynamics, the conversation will aim to explore how the global floriculture supply-chain can adapt and thrive in an environment of shifting paradigms.

    more 04 June 2019
  • News

    Union Fleurs celebrated 60 years of dedicated service to its members and the industry

    UNION FLEURS has celebrated on 28 & 29 March its 60th Anniversary on the occasion of its Annual General Meeting.

    more 02 April 2019