In an ever increasingly competitive and global business environment, the news of the outcome of last week’s referendum on UK’s membership of the EU has hit particularly hard companies operating in the trade and distribution of cut flowers and plants on the European market.
ViewFlowers, once seen as a seasonal product in European markets, have become an all year round commoditised product. It is nowadays standard to harvest a rose in Kenya today and for it to be delivered through a complex logistical network to a customer’s home almost anywhere in the world within 24 hours.
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