The programme scheduled for Tuesday 5 November 2019 at the IFTF fairground at Expo Haarlemmermeer in Vijfhuizen, the Netherlands is the following:
- 9h30-11h30: Union Fleurs members meeting – as last year, we will hold a compact meeting to catch up with members on activities and priorities.
- 14h-17h: Floriforum 2019 – see our dedicated website for more details on the event and programme: floriforum.com. You need to book your ticket if you wish to attend.
- For those of you able to make it in the evening, we will be hosting a Union Fleurs dinner from 19h30 at Restaurant Long Island in Hoofddorp to close the day in a relaxed atmosphere (same restaurant as last year).
- Fee: 65 EUR pp. – Please confirm your attendance on the registration form for the meeting.
We look forward to seeing many of you on 5 November as well as during the rest of the week at the IFTF!
Union Fleurs, the International Flower Trade Association, is pleased to announce Kate Penn, CEO of Society of American Florists (SAF), as a confirmed speaker at Floriforum on 5 November 2019.
The Society of American Florists (SAF) was founded in 1884 and is the umbrella association that serves and represents all segments of the US floriculture industry – its members include about 4,500 retail flower shops, wholesalers, brokers, importers, growers, manufacturers, distributors, freelance and studio florists, as well as members of the academic community. SAF’s mission is to connect and cultivate a thriving floral community, through advocacy, marketing and public relations, career development, events, education and content centered around trends, best practices, benchmarking and more. SAF has commissioned some of the floral industry’s most compelling third-party research about the positive impact of flowers on stress, memory and socialization among senior citizens, happiness, creativity, productivity – research that is regularly picked up in the US media.
Kate Penn took on the role of CEO of SAF in November 2017. Prior to that, she has been the driving force behind all of SAF’s content, publications and communications for more than 20 years. She will bring to the conversation her insider knowledge of the US floral industry and its dynamics, and intelligence on the ongoing mutations in how (US) consumers buy flowers.
Don’t miss out! Register now to Floriforum and join the conversation on “Customer Dynamics” on 5 November !
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