Union Fleurs – International Flower Trade Association and FSI – Floriculture Sustainability Initiative are pleased to announce the confirmed lineup of panellists who have all accepted the invitation to contribute to a stimulating conversation at Floriforum on Monday 4 November afternoon (4pm-6pm) in the auditorium of IFTF on the eve of the opening of the trade show:

• • Sibbe Krol, Director of Sustainability, Bloom & Wild Group
  • Yvonne Watzdorf, Managing Director of the Flower Council of Holland
  • Dominic Weston, Director Product and Supply Interflora British Unit (National Unit covering UK & Ireland) and Sustainability Manager Interflora-Fleurop Global Flower Services
  • On behalf of the Fairmiles initiative: Simon Derrick, Global Head of Sustainability Blue Skies and James MacGregor, Development Economist and author of the ‘Fair Miles: recharting the food miles map’

They will join on stage Jan van Dam, CEO of Dutch Flower Group, following his opening keynote speech and will share their views and insights with the audience through a mix of short presentations and moderated panel discussions. The conversation will focus on the important steps we collectively need to take for both B2B and B2C communication, aiming to share knowledge and best practices in order to create a unified, positive message. This approach will help sustain the future of the flowers and plants market and keep attracting the consumers of tomorrow.

Professional moderator Simone van Trier will conduct the programme and facilitate interaction and co-creation with the audience to ensure a dynamic and stimulating afternoon.

Registration to Floriforum is free of charge and still open to qualified participants directly involved in the international floriculture industry. But seats are almost sold out. If you are not yet registered, don’t miss out and sign up now using the conference registration form to join the conversation.

Floriforum is organised by Union Fleurs – International Flower Trade Association in partnership with FSI – Floriculture Sustainability Initiative and sponsored by HPP Worldwide and Kuehne + Nagel. It will take place on Monday 4 November 2024 from 4pm to 6pm in the auditorium of IFTF, EXPO Greater Amsterdam in Vijfhuizen, the Netherlands and will be followed by a networking cocktail at 6pm. A welcome coffee will be offered to attendees from 3pm.