More specifically, Union Fleurs actively pursues the following objectives:

• To safeguard and promote matters of general interest to the international floricultural trade
• To promote the visibility of the floricultural sector and a favourable trading environment
• To defend and represent the interests of the international floricultural trade at international fora and with international bodies and authorities worldwide
• To exchange, collect and distribute information on the world floricultural market
• To provide a networking platform where members can meet and exchange views.