Union Fleurs activities are guided by five Key action lines & strategic priorities defined with its membership for the period 2016-2020:

UNION FLEURS ACTION LINES

GOAL 1: Provide industry intelligence and a networking & information platform

GOAL 2: Facilitate seamless market & trade

GOAL 3: Optimise policies & shape an enabling environment for the floriculture business

GOAL 4: Promote sustainable practices & quality enhancement along the value chain

GOAL 5: Stimulate the increase of consumption & sales

To deliver on these strategic priorities, Union Fleurs dedicates its attention to a number of KEY TOPICS:

• Promoting at every opportunity towards policy-makers seamless markets & trade and as frictionless trade processes as possible in order to facilitate market access for the major supplying countries and to further open up potential new market opportunities.
• Ensuring that those major supplying countries with a ‘developing country’ status (Kenya, Colombia, Ecuador, etc) can continue to enjoy duty-free market access to the major importing and consumption markets, be it via unilateral preferential schemes such as GSP or bilateral free-trade agreements.
• This ensures that the floricultural industry can continue to make a major contribution to the economic growth of these countries, by bringing export revenues, creating direct and indirect jobs especially in rural areas, and securing the continuity of long-term local and foreign investments.
• It also has a beneficial impact along the whole chain by securing the availability of a wide variety of better quality flowers for importers, wholesalers, retailers and consumers in the destination markets, as well as supporting and creating many jobs in each segment of the chain.
• Securing the implementation of manageable, proportionate and uniform phytosanitary regulatory requirements into the major import markets, in line with international phytosanitary standards. To this end, Union Fleurs strongly supports the implementation of phytosanitary controls along a risk-based approach, the appropriate recognition of phytosanitary controls carried out at origin and adequate guarantees to ensure level-playing field conditions for operators worldwide and to limit potential trade disruptions.